ICT Development in China for Service Providers & Destinations for China’s Outbound Tourism


The Information Communications Technologies (ICT) play a major role in the tourism, travel and hospitality industries around the world as IT applications help business with day-to-day operations, increase efficiency, reduce costs, and improve customer experience. The Chinese tourism industry has followed a similar pattern in the development of ICT applications as Europe, where implementation was first started by airline companies followed by hotels and tour operators and then gradually extended to the rest of subsectors.

China is now heading to its tourism industry 3.0. In this context, a wide range of cutting-edge technologies – augmented reality, virtual reality, artificial intelligence, internet-plus technology etc., have been innovatively applied in almost every part of China’s tourism industry enabling tourists enjoy entertaining and interactive visual experiences, travel more efficiently. This online workshop aims at introducing the tourism development framework and the potential of e-Tourism applications in China.

The EU SME Centre, Eurochambres and our official partner, the Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía are happy to invite you to participate in an online workshop on China's Outbound Tourism and ICT market. It will take place on 27 October 2021 from 10:00-12:30 (Central European Summer Time) | 16:00-18:30 (China Standard Time).