Intercultural Communication between China and Europe


This training will provide practical tools and skills to overcome the cultural barrier between East and West and minimize potential misunderstandings in the communication with business partners. Participants will see real examples to understand the “What”, they will learn the “How” to proceed in such cases, understanding the “Why” of the Chinese mentality in the professional environment.

21 January
9.00 - 12.00 Lisbon time | 10.00 - 13.00 Brussels time

09.00 – 09.05: Welcome speech by CCILC
09.05 – 09.15: Presentation of the EU SME Centre by Laura Velasco, Project Officer EUROCHAMBRES
Intervention of the expert Antonio Liu Yang, Expert EU SME Centre:
09.15 – 09.50 Module I:
─ Communication with China
─ Beyond language
─ High context vs low context
09.50 – 10.30 Module II: Analysis of the Chinese cultural dimensions
─ Collectivism particularism, power distance
10.30 – 11.10 Module III: Millennial values applied to the modern world; beyond confucius
11.10 – 11.50 Module IV: The Chinese mindset
─ Keep your mianzi
─ Build your guanxi
11.50 – 12.00 Closing remarks and Q&A session