Understanding China Training Programme

21.10.2021 - 22.10.2021

The EU SME Centre is excited to once again invite you to our annual flagship event - the Understanding China Training Programme!

After a forced hiatus in 2020, the Understanding China Training Programme returns this year as a virtual conference, bringing together policy makers, business support organisations, SMEs and academics from all around Europe with the objective of increasing the knowledge and understanding of the China market today.

For this year’s edition, the programme will be divided into two-half day conferences, comprising ten formal sessions covering issues such as the impact of COVID-19 on mobility, the new consumption and behavioral trends in China post-pandemic, and the EU SMES business confidence in China.

About the Understanding China Training Programme:

The Understanding China training Programme is a project which was first launched by the European Commission back in 2009 to increase the understanding of China for European businesses, especially small and medium ones. As a tribute to this project, the EU SME Centre has since 2011 organised a 2-day annual conference under the same name to inform European stakeholders about the most recent developments and trends in China.

21 & 22 October from 09:00-12:30 (CEST). 

Participation is free of charge, although participants are required to register online.